MotrinMoms: Can You Feel My Pain?
November 17th, 2008 Ginger

[ This post has nothing to do with personal finance, so feel free to skip over it as I'm riding the latest social media wave. If you choose to proceed, there's profanity ahead, cover your eyes K-Thx-Bai ]
If you’ve been paying attention to the social media waves over the weekend then you know that Motrin caused a tsunami and messed up big time with a poorly executed ad. So much so the site is down as of Sunday 10pm EST so I can’t even show it to you here.
The intention of the ad was to convey to moms who carry their babies in slings that Motrin feels their pain. Cool right? After all, if I carried a baby around in a sling I’d be in pain too because I already have back problems. I know a few sling moms and this is true. However, the ad went on to state that carrying a baby in a sling was more so a fashion statement along with saying that some moms secretly want to be committed because their children are writing on walls and just overall running a muck. Hey, I’d be bat shit crazy myself.
Moms are outraged.
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